# Our palette _Color_ Access the official color palette for Datum. Get hex codes, primary and secondary color usage for the open network cloud brand identity. ### Core Palette The Datum core color palette was chosen to evoke a certain technological adventurism, combined with a grounded maturity that instills confidence. ![Core Pallete](./assets/colors.png) ### Color Weighting Our colors are most effective when used with a clear sense of hierarchy. Choose one color to lead the composition, supported by one or two contrasting accents. Avoid giving every color equal weight, as this can reduce clarity and visual impact. ![Color Weighting](./assets/color-weight.png) ### Secondary Palette The secondary palette extends our core colors and provides additional flexibility when more variety is needed. Use these colors selectively for supporting graphics, illustrations, and content themes, rather than as a replacement for the core palette. ### Utility Palette The utility palette communicates status and feedback across all digital touchpoints. These colors have specific functional meanings and should be used consistently for states such as success, warning, error, information, and usage notes. --- Source: