# Our visual identity _Design Assets_ Resources rooted in our brand foundation that reflect and amplify our purpose, people, and product. ## Sections - [Our palette](/brand/color/) - [Design foundations](/brand/graphics/) - [Our icon library](/brand/iconography/) - [The Datum logo](/brand/logos/) - [Design Principles](/brand/principles/) - A concise encapsulation of the core personality traits of our brand and user experiences. - [Our social resources](/brand/social/) - Download Datum's social brand assets, and icons for your projects. - [Templates](/brand/templates/) - [Our typefaces](/brand/typography/) --- Source: